The Victoria & Alfred Waterfront company was established by the state-owned SA Transport Services in 1988.  V&AW was a wholly-owned state company but, unlike most others which failed abysmally, the V&A exceeded all expectations.

Transnet sold it to foreign owners in 2006 for R7.5 billion – R2.5 billion more than it expected.  The foreign owners sold it back to South African owners in 2011 for R9.7 billion. Today it is a public/private partnership owned by 120,000 South Africans. In 2019, just before Covid, the property was valued at almost R19 billion.

Apart from financial success, the V&A is widely regarded as the best waterfront in the world, and the greenest, most valuable and most popular destination on the African continent. How did the V&A become so successful?  Surely there are lessons to copy?

Please visit The Waterfront Story to see what the book covers and many sample pages. You can buy the book now to read online and if you decide to buy the printed book, you only pay R200.