Category Archives: Marketing tips

The Conundrum

Posted on January 21, 2015 by admin

The conundrum is:  Should CapeInfo be putting customers/readers and what’s easiest for them first; or should advertisers come first — and what’s easiest for them?  We’d appreciate your thoughts and comments. Because so few hospitality businesses have a marketing background, … Continue reading →

Posted in Marketing tips, Technology/Internet | Tagged | 3 Comments

Indaba: Sour grapes… and kudos to Wesgro!

Posted on May 14, 2014 by admin

Visitors to Indaba at Durban’s ICC last weekend were greeted by posters on the lamp poles around the complex saying “Western Cape welcomes Indaba delegates.” And the Independent on Saturday carried a wrap-around (the newspaper’s outer four pages all promoted … Continue reading →

Posted in Destination brands, Marketing tips | Tagged , , , , , , | 1 Comment

An important lesson for tourism & info office marketers

Posted on November 23, 2012 by admin

Oops, and there I’ve caught myself out with the title!  There are not many info office marketers — they mainly just hand out information. But here’s the important lesson, told to me many years ago by the late Don Titmas, … Continue reading →

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Marketing 101 – part 2: Pics & Pixels

Posted on August 3, 2008 by admin

Probably the most important element of any advertising one does is the quality of the visual images. So many people say, “What I’ve got is fine, people can get an idea what we offer.” Now that’s nonsense. You are advertising, … Continue reading →

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Marketing 101: A is for Attitude

Posted on July 19, 2008 by admin

This is the first in a series which aims to help anyone who advertises on the Internet. I’ve listed about 10 topics so far, so a new subject will be added each week for some time to come. If you … Continue reading →

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