Do more! Achieve better results!
The Introduction:
The introduction is your "brand promise" – why people should want your product or service. It should be short – a few paragraphs at the most. Only the first 200 characters are used in the search and category listings.
The Description:
This is a comprehensive description of your product and service and what differentiates it from other offerings. What do you do best?
Rather give the reader more information than less. Never just assume that "they know." Write your copy for an imaginary reader, telling them what they need to know.
So many descriptions promise "a home away from home"... but is that what a traveller wants? Don't most people travel to experience something different, something away from home? Even business travellers will seek out something special – no disturbances, a good work space, a great night's sleep, a place to socialise for breaks?
Short paragraphs with subheadings make for easier reading, and draw the reader through your content.
When you click the "Enter" key on your computer, it automatically creates a paragraph space - so you don;t have to click it twice. If you ever want a line return with no paragraph space, click the "Enter" key while pushing the "Shift" ket down.
And most important – run your copy through both Spellcheck and a Grammar-check before you start using it online!
Once you have someone on your page, surely you need to make it as easy as possible for them to contact you or make an enquiry?
With a Basic Nightsbridge Listing, no contact details or hyperlinks are shown (or permitted in the body of your coquiries; all they can do is book through Nightsbridge.
With a Full Nightsbridge Listing, all your contact details are provided: telephone, fax & mobile phone numbers; your email and website addresses, as well as Facebook & Twitter URLs. You can also show up to 5 videos and include up to 5 attachments (like PDF brochures, lists or magazine articles).
When full contact details are shown, the reader almost always clicks through to your website or calls/emails for further information. While the booking may be done through Nightsbridge, it is almost never done through CapeInfo but rather your own website. We don’t earn commission which is why we charge extra for the Full Nightsbridge Listing.
Establishments using the Full Nightsbridge Entry also get far more enquiries – simply because making enquiries is not possible with a Basic Nightsbridge Listing, where all a reader can do is book.
Basic Nightsbridge listings also get far fewer corporate bookings because many business travellers need a pro forma invoice before any booking can be made.
Can you imagine Southern Sun or Sun International closing their call centres and only relying on online bookings?
(Nightsbridge does not provide tracking of where a sale comes from in these instances, and does not operate the same way that an Affiliate System does).
Encouraging customers to write reviews about your products & services is one of the best ways of raising your business' profile and strengthening your brand. User reviews are credible. And readers love reading what people have experienced.
Your review stars also appear in Google searches, which highlights your entry in Google:
Do your guests and customers follow you on Facebook or Twitter? Click on the button on your CapeInfo/JoburgInfo page and ask your followers to leave a review!
Business owners may not post reviews for their own business. You cannot copy comments from a guest book and add them to your entry. Every review is attributed to an author - which is the person logged in to the site to submit the review.
At quiet times - winter in the Cape, weekends in Joburg and the weekdays in the countryside - make use of special offers, discounts and collaborative offers to put bodies in beds, bottoms in restaurant seats and feet through the door.
Click here to add your Special Offers. There are detailed instructions on the right hand side of the submission form which you should read before you submit anything.
